Should Firms Spend More on Research and Development and Advertising during Recessions?

By R. Srinivasan, Gary L. Lilien, Shrihari Sridhar. 2011

255 citations recorded by the source corpus.

Subfields: Accounting, Economics and Econometrics

View Paper: https://www.semanticscholar.org/paper/4fb9f184387f5cbdb421ee545b5cccc1f0e77d59

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In Economics and Econometrics

1. M. M. Kristal
2. Mark Pagell

Citations in the corpus

• Impact of operational and marketing capabilities on firm performance: Evidence from economic growth and downturns (2014, background): “In specific functional service areas, such as marketing, there are a small number of studies pertaining to the profit impact of advertising expenditure and marketing strategies during recessions (Lilien and Srinivasan, 2010; Rollins et al., 2014; Srinivasan et al., 2005, 2011).”