Pay what you Want: A New Participative Pricing Mechanism

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Pricing strategy: A review of 22 years of marketing research (2017, neutral): “For example, participative pricing strategies, such as travel website Priceline’s Name Your Own Price® system, go beyond traditional approaches by including the customer as an active participant in the price-setting process (Kim, Natter, & Spann, 2009).”
The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism (2013, positive): “Conducting several field experiments with different product categories, Kim et al. (2009) found that the prices paid were significantly different from zero.”
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment (2010, background): “Real-life examples, such as the recent use of the pay-what-you-want pricing model in the gastronomy and hotel industries (Kim et al. 2009) and the sales success of Radiohead’s album In Rainbows, also provide support for this notion.”
Strategic and tactical price decisions in hotel revenue management (2016, background): “In this uncertain scenario, the role of pricing is to maximize sellers’ profits by capturing consumer’s product valuations (Kim et al. 2009).”
Norms, moods, and free lunch: Longitudinal evidence on payments from a Pay-What-You-Want restaurant (2012, methodology): “1 See the literature discussed below, in particular, Kim et al. (2009).”