The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism

By Ju-Young Kim, Katharina Kaufmann, Manuel Stegemann. Marketing letters, 2013

112 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Safety Research

View Paper: https://www.semanticscholar.org/paper/840b2ded7031259b68054961decb8934878d6f7d