Measuring the value of electronic word of mouth and its impact in consumer communities

By Paul Dwyer. 2007

338 citations recorded by the source corpus.

Subfields: Sociology and Political Science, Statistical and Nonlinear Physics

View Paper: https://www.semanticscholar.org/paper/9e87169113411d6f37012487ec693611619691f8

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In Sociology and Political Science

In Statistical and Nonlinear Physics

Citations in the corpus

The Effects of Consumer Knowledge on Message Processing of Electronic Word of Mouth via Online Consumer Reviews (2008, background): “Recently, the Internet has emerged as a new channel of WOM [6].”
How Much can you Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information (2011, background): “Consumers rely on these platforms to share and exchange opinions and experiences regarding products and services — that is, to engage in electronic Word of Mouth (eWOM) communication (Bagozzi and Dholakia 2002; Dwyer 2007; Hennig-Thurau et al. 2004).”
Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage (2013, background): “They have been found to be valuable sources of information for consumers (Bickart and Schindler 2001, Jepsen 2006), particularly of word-of-mouth (WOM) information (Brown et al. 2003, Dwyer 2007, Hennig-Thurau and Walsh 2004).”
Opportunities for Innovation in the Delivery of Interactive Retail Services (2010, background): “In contrast, online channels provide different mechanisms for social cues, such as access to peer or expert reviews and usergenerated content (Dwyer 2007).”
Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011, background): “…available to a multitude of people and institutions via the Internet’ (p. 39). eWOM occurs on a wide range of online channels, such as blogs, emails, consumer review websites and forums, virtual consumer communities, and SNSs (Phelps et al. 2004; Thorson & Rodgers 2006; Dwyer 2007; Hung & Li 2007).”
What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature (2014, background): “…2009), UseNet groups (e.g., Godes and Mayzlin 2004), product reviews (Lee and Youn 2009; Sen and Lerman 2007; Tirunillai and Tellis 2012), blogs (Dhar and Chang 2009; Kozinets et al. 2010; Thorson and Rodgers 2006), and social networking sites (SNS) (Dwyer 2007; Trusov, Bucklin, and Pauwels 2009).”
Conceptualising electronic word of mouth activity: An input‐process‐output perspective (2011, background): “Because of advances in e-commerce, eWOM began to attract attention from both researchers and practitioners (Bickart and Schindler, 2001; Brown et al., 2007; Dwyer, 2007; Xia and Bechwati, 2008).”