When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence

By E. Cowley, Chris Barron. 2008

348 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9ca8c8fa571a21a63ebe0f862af44efef9eab795

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. E. V. van Reijmersdal
2. Moniek Buijzen
3. L. Owen
4. Bartosz W. Wojdynski
5. Sophie C. Boerman
6. Nathaniel J. Evans
7. Esther Rozendaal
8. Michelle R. Nelson

In Organizational Behavior and Human Resource Management

1. L. Owen
2. E. V. van Reijmersdal
3. Moniek Buijzen

In Sociology and Political Science

1. E. V. van Reijmersdal
2. Moniek Buijzen
3. L. Owen
4. Thomas Koch
5. Thomas Zerback
6. Sophie C. Boerman
7. Esther Rozendaal
8. Bartosz W. Wojdynski

Citations in the corpus

• Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content (2010, positive): “Several studies demonstrated that such prominent placements lead to better awareness and recall of the brand, but not necessarily to more positive brand attitudes (Cowley & Barron, 2008; Matthes, Schemer, & Wirth, 2007; Russell, 2002; Yang & Roskos-Ewoldsen, 2007).”
• Helpful or Harmful? How Frequent Repetition Affects Perceived Statement Credibility (2013, background): “…by stimulus characteristics: The more conspicuous the persuasive character of the stimulus, the more likely it will be identified as an attempt at persuasion (concerning brand placements, e.g. Cowley & Barron, 2008; Matthes, Schemer, & Wirth, 2007; Schemer, Matthes, Wirth, & Textor, 2008).”