The effects of expert quality evaluations versus brand name on price premiums

By Eidan Apelbaum, Eitan Gerstner, Prasad A. Naik. 2003

114 citations recorded by the source corpus.

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What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels? (2010, background): “Formalizing this anecdotal evidence, Apelbaum, Gerstner, and Naik (2003) study the objective quality of NBs and PLs as published in Consumer Reports.”
The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies (2005, background): “Both the short- and long-term health of a business are dependent upon the brand image of a firm’s products, as brand equity can lead to higher market share, increasing brand loyalty, and being able to charge premium prices (Aaker, 1996; Apelbaum and Gerstner, 2003; Chaudhuri and Holbrook, 2001; Shim”
Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand? (2015, result): “Consistent with those theoretical predictions, empirical studies have shown that retailers indeed beneﬁt from store brands (Ailawadi et al. 2001, Applebaum et al. 2003, Corstjens and Lal 2000, Cotterill and Putsis 2000, Dhar and Hoch 1997, Erdem et al. 2004, Hoch 1996, Hoch and Banerji 1993,…”