Carola Raab

Marketing · 2011

A researcher in the Science corpus: 1 paper; trusts 3 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

Whom Carola Raab trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Anna S. Mattila
  2. Jochen Wirtz
  3. Michael A. Jones

Who trusts Carola Raab overall

  1. S. Tanford

Papers from Carola Raab's perspective

Ordered by how strongly the researchers Carola Raab trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Evoking Emotion Affective Keys to Hotel Loyalty
  2. The Role of Emotional Commitment in Relationship Marketing: An Empirical Investigation of a Loyalty Model for Casinos
  3. How Affective Commitment Boosts Guest Loyalty (and Promotes Frequent-guest Programs)
  4. How Effective Are Loyalty Reward Programs in Driving Share of Wallet?
  5. The Positive and Negative Effects of Switching Costs on Relational Outcomes
  6. Young Scholars Dialogue, part of a Special Feature on Scenarios of global ecosystem services Linking Futures across Scales: a Dialog on Multiscale Scenarios
  7. Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels
  8. Customer loyalty and the effect of switching costs as a moderator variable A case in the Turkish mobile phone market
  9. Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context
  10. Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters

Their papers