Zero as a Special Price: The True Value of Free Products

By Kristina Shampanier, Nina Mazar, Dan Ariely. 2007

588 citations recorded by the source corpus.

Subfields: Applied Psychology, Cognitive Neuroscience, General Decision Sciences

View Paper: https://www.semanticscholar.org/paper/91783e7de55a3a0f2523b7c4f4f85c12faf5a5bf

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Citations in the corpus

Imagined Connectivities: Synthesized Conceptions of Public Wi-Fi in Urban India (2017, background): “There is pleasure in receiving something for free [63], but the frustrations of lack of relevancy, lack of ubiquity, unpredictable performance, and complex user experience relative to the familiar use of purchased mobile data more than balanced it.”
Pay what you Want: A New Participative Pricing Mechanism (2009, background): “, norms of reciprocity, norms of cooperation or norms of distribution) whereas money-market relationships invoke market exchange norms (Shampanier et al. 2007).”
The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism (2013, unknown): “Based on the theory of exchange relationships (Heyman and Ariely 2004) and zero pricing (Shampanier et al. 2007; Nicolau 2012; Palmeira 2011), they argue that paying nothing may result in distress and social disapproval by other people as the relationship between buyer and seller is less governed by”
A Review of Nudges: Definitions, Justifications, Effectiveness (2020, unknown): “Besides, this salience effect might be amplified by the fact that it involves a good that was previously free (Shampanier et al., 2007).”
Two minds, three ways: dual system and dual process models in consumer psychology (2012, background): “…including differences in product attribute recall (Yeung and Wyer 2004), emotional framing in the media (Sinaceur, Heath, and Cole 2005), option framing effects (Biswas 20094), product “valuation by feeling” (Hsee and Rottenstreich 2004), and zero-price effects (Shampanier, Mazar, and Ariely 2007).”
Price Promotion for Emotional Impact (2014, methodology): “Second, we can determine whether the same relationship is sensitive to a priming procedure developed by Pham et al. (2001) and used elsewhere in marketing research (Shampanier, Mazar, and Ariely 2007) to induce processing motivation.”
Assessing Sale Strategies in Online Markets Using Matched Listings (2015, background): “The free shipping e¤ect may be some combination of buyers responding to a free o¤er (Shampanier et al., 2007) and eBays strategy of prioritizing free shipping in the search results.”
The price does not include additional taxes, fees, and surcharges: A review of research on partitioned pricing☆ (2016, background): “…towards prices that contain a “ free ” surcharge Consumers' reactions to products offered for “ free ” often cannot be explained by price sensitivity alone (Chandran & Morwitz, 2006, Shampanier, Mazar, & Ariely, 2007), and often involve additional utility from getting something useful for free.”
Measuring Large-Scale Social Networks with High Resolution (2014, background): “of the phones, than if they had received them for free [148].”
The Zero-Comparison Effect (2011, background): “In Shampanier et al. (2007), a product received a disproportionately high choice share when it was offered for free.”