Steve Dix

Marketing · 2009–2010

A researcher in the Science corpus: 2 papers; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Steve Dix trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Alan J. Bush
  2. D. Shaw

Who trusts Steve Dix overall

  1. Justin Paul

Papers from Steve Dix's perspective

Ordered by how strongly the researchers Steve Dix trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Consumer ethics: an application and empirical testing of the Hunt‐Vitell theory of ethics
  2. Sports Celebrity Influence On The Behavioral Intentions Of Generation Y (Journal of Advertising Research)
  3. The Effect of Role Model Influence on Adolescents’ Materialism and Marketplace Knowledge
  4. “Who is Your Hero?” Implications for Athlete Endorsement Strategies (Sport Marketing Quarterly)
  5. The role of ethical obligation and self-identity in ethical consumer choice
  6. Materialism and Social Consumption
  7. Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption
  8. The effect of life values and materialism on buying counterfeit products
  9. Do role models influence teenagers’ purchase intentions and behavior?
  10. What to Convey in Antismoking Advertisements for Adolescents: The use of Protection Motivation Theory to Identify Effective Message Themes

Their papers