Rethinking Marketing Programs for Emerging Markets

By Niraj Dr. N.Dawar, Amitava Chattopadhyay. 2002

327 citations recorded by the source corpus.

Subfields: Business and International Management, Economics and Econometrics

View Paper: https://www.semanticscholar.org/paper/8ba24431b868d0991e40a25aa51f09172cc07b2c

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Citations in the corpus

New frontiers in international strategy (2004, background): “Indeed, as Dawar and Chattopadhyay (2002) observe, it makes little sense for MNCs to develop homogeneous country strategies in emerging markets (e.”
Managing knowledge in foreign entry strategies: a resource-based analysis (2009, background): “For example, services such as accounting need to be localized to reflect local accounting rules (Buckley et al., 1992; Dawar and Chattopadhay, 2002 ).”
Research and development from the bottom up - introduction of terminologies for new product development in emerging markets (2014, background): “Companies within emerging markets face strong constraints of resources and develop capabilities to create valuable product solutions by replacing elements of capital with local labor at low costs (Ray and Ray 2010; Dawar and Chattopadhyay 2002).”
Global village vs. small town: Understanding networks at the Base of the Pyramid (2010, unknown): “De Soto (2000) found, for instance, that slum communities in the metropolitan area of Lima in Peru developed strong informal networks and rules, as a response to a state that, after severe macroeconomic and political instability during the 1990s, still showed little capacity to help these communitie”
An institution-based view of international business strategy: a focus on emerging economies (2008, unknown): “…as cell phone usage), if Western MNEs only look at these aspects of convergence, they may be ''trapped by their devices in gilded cages, serving the affluent few but ignoring the potential of the billions of new customers that attracted them in the first place'' (Dawar & Chattopadhyay, 2002: 457).”
The Impact of Institutional and Human Resource Distance on International Entry Strategies (2009, background): “For example, countries that are rich in low-cost low-skilled labour provide opportunities for labour-intensive production and sales (Dawar and Chattopadhay, 2002; Meyer and Tran, 2006).”