Global village vs. small town: Understanding networks at the Base of the Pyramid

By M. Rivera-Santos, C. Rufín. 2010

227 citations recorded by the source corpus.

Subfields: Business and International Management, Management of Technology and Innovation, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/ff9b384290a85949ade705aed4a4348bfb9b19bd

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In Business and International Management

In Management of Technology and Innovation

In Organizational Behavior and Human Resource Management

Citations in the corpus

Institutional legitimacy and norms-based CSR marketing practices: Insights from MNCs operating in a developing economy (2015, background): “Surprisingly, only a limited number of studies have investigated CSR marketing practices by taking the institution-based approach, especially in the context of developing economies (Fortanier and Van Wijk, 2010; Jamali and Mirshak, 2007; Muthuri and Gilbert, 2011; Rivera-Santos and Rufín, 2010).”
Multinational Enterprises and the Sustainable Development Goals: What Do We Know and How to Proceed? (2017, unknown): “- BOP and top of the pyramid interorganizational networks differ significantly, having important implications for MNEs active in BOP environments (Rivera-Santos and Rufin, 2010).”
Resources and Governance in "Base of the Pyramid"-Partnerships: Assessing Collaborations between Businesses and Non-Business Actors (2014, background): “…2009) becomes necessary, since equity hostages cannot be used to prevent opportunism in a self- enforcing way, because CSOs often either do not have sufficient capital to invest in equitybased alliances or are simply not allowed to invest in a for-profit venture (Rivera-Santos & Rufín, 2010c).”
Bridging the institutional divide: Partnerships in subsistence markets (2012, background): “Normative and cognitive institutions prevail in subsistence markets (De Soto, 2000; Rivera-Santos and Rufín, 2010), while regulative institutions play a much smaller (or negligible) role, which typically grows as part of the process of economic and political development from subsistence markets to…”
Informal Entrepreneurship in Developing Economies: The Impacts of Starting up Unregistered on firm Performance (2017, background): “…markets which find the costs of registration in terms of searching for and switching to a new network too costly (Demenet et al., 2015; Lyon, 2000; Rivera-Santos & Rufin, 2010; Webb et al., 2009), particularly with regard to suppliers and investors (Skousen & Mahoney, 2015), which perhaps helps…”
Early internationalization and performance of small high-tech "born-globals" (2012, background): “3 Network approach A third area of research on internationalization focusses on firms’ resources in the context of inter-organizational relationships (Rivera-Santos and Rufı́n, 2010).”
Enhancing the Impact of Cross-Sector Partnerships (2015, background): “Thousands of cross-sector partnerships are currently active and/or under consideration or development, and there has consequently been a dramatic increase in the management and policy literature on cross-sector partnerships (Gray and Stites 2013; Branzei and Le Ber 2014).”
New perspectives on learning and innovation in cross-sector collaborations (2012, unknown): “Two B2N alliances at the BOP provide illustrations of how the model can be used to analyze learning and innovation in crosssector alliances at the BOP.”
Social Entrepreneurship in South Africa: Exploring the Influence of Environment (2018, background): “For example Rivera Santos et al (2012) analyse the impact of institutions on the structure of partnerships in subsistence markets (see also De Soto, 2000; Rivera-Santos & Rufín, 2010).”
Customer experience challenges: bringing together digital, physical and social realms (2018, background): “One approach to these challenges is to acquire a partner or engage in a network alliance, thereby tapping into knowledge resources and capabilities related to the local market (Rivera-Santos and Rufín, 2010).”