Exploring value propositions and service innovation: a service-dominant logic study

By Per Skålén, Johanna Gummerus, C. Koskull, Peter R. Magnusson. Journal of the Academy of Marketing Science, 2014

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Defining service innovation: A review and synthesis (2016, unknown): “This perspective implies a value proposition as a platform for value cocreation in the customer context and that both product and process can be part of the value proposition offered to customers as a service innovation (Skålén et al., 2014).”
How Big Data Analytics Enables Service Innovation: Materiality, Affordance, and the Individualization of Service (2018, background): “Customers approve these propositions by engaging with the firm’s service process, thereby cocreating value with the firm [45].”
The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis (2016, background): “Further research that examines innovation from the service-dominant logic perspective is needed (Skålén et al. 2015).”
S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2019, background): “…integration A customer’s incorporation, assimilation and application of focal operant and/or operand resources into the processes of other actors in brand-related utility optimization processes (Vargo and Lusch 2008a, 2016; Skålén et al. 2015; Hibbert et al. 2012, p. 248; Gummesson and Mele 2010).”