The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis
By Woojung Chang, Steven A. Taylor. 2016
477 citations recorded by the source corpus.
Subfields: Business and International Management, Computer Science Applications, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/289d6c93b970347afbfc3e0a2624961f0a48b51a
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Business and International Management
In Computer Science Applications
In Strategy and Management
- Anna-Sophie Oertzen
- Gaby Odekerken-Schröder
- Saara A. Brax
- Kathleen D. Vohs
- Rajendra K. Srivastava
- Birgit Mager
- Tom Chen
- Linda D. Hollebeek
Citations in the corpus
- A Meta-Analysis of When and How Advertising Creativity Works (2020, result): “The variation of sources is similar, and the number of papers and data sets is higher than in other major meta-analyses in marketing (Chang and Taylor 2015; You, Vaddkkepatt, and Joshi 2015).”
- S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2019, background): “Enhanced theoretical development/understanding of CE •What is the role of motivation and operant/operand resources in generating/sustaining CE in service systems? (n = 8; Watson et al. 2015; Chang and Taylor 2016) •What are the weightings of CE dimensions in focal contexts? (n = 9; Hollebeek et al.”
- Inspired to Create: Awe Enhances Openness to Learning and the Desire for Experiential Creation (2018, background): “For example, the appeal of self-designed products (Moreau and Herd 2010), new consumer-generated product ideas (Chang and Taylor 2016), and the profitability of do-it-yourself industries (Tratensek and Jensen 2006) are all outcomes determined by consumers’ desire to create.”
- Co-creating services—conceptual clarification, forms and outcomes (2018, background): “While some publications implicitly assume that co-creation is the same as involvement, participation or co-production (Chang and Taylor, 2016; Dong and Sivakumar, 2017; Voorberg et al., 2015), other publications argue that the terms differ (Etgar, 2008; Grönroos and Voima, 2013; Lusch and Vargo,…”