Role of switching costs in the service quality, perceived value, customer satisfaction and customer retention linkage

By M. Edward, Sunil Sahadev. 2011

313 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/ee8f2139611b51cff5e4dc362dd24eb8f37e9c53