Social desirability bias: A neglected aspect of validity testing

By M. King, Gordon C. Bruner. 2000

1,154 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/83fce684cba4bc175b16c7ee43284a08f67fbde2

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Citations in the corpus

Determinants of households’ investment in energy efficiency and renewables: evidence from the OECD survey on household environmental behaviour and attitudes (2015, background): “Generally, survey participants have the tendency to respond in a way that makes them look as good as possible, or socially desirable, and this could have a bearing on the survey findings (King and Bruner 2000, Donaldson and Grant-Vallone 2002).”
National Culture and Social Desirability Bias in Measuring Public Service Motivation (2016, background): “This precaution is also warranted by many cultural studies in organizational leadership and psychology (Ganster et al., 1983; King & Brunner, 2000; Nederhof, 1985).”
The Role of a Flagship Species in the Formation of Conservation Intentions (2008, background): “Responses for the intention and environmental concern components had an environmentally oriented skew, suggesting that individuals who volunteered to complete this survey were either already environmentally conscientious, or that their responses may have been subject to demand characteristics ( Bord”
We Can’t Keep Meating Like This: Attitudes towards Vegetarian and Vegan Diets in the United Kingdom (2019, methodology): “Firstly, research using self-reported attitude and intention measures is perennially prone to social desirability bias, particularly around moralised issues [86].”
Willingness to pay for socially responsible products: case of cotton apparel (2011, background): “” This gap exists because people tend to provide socially desirable answers to attitude research and, thus, attitudes measured based on self-reporting methods tend to be more positive than actual behavior (King and Bruner, 2000).”
Detecting, Preventing, and Responding to “Fraudsters” in Internet Research: Ethics and Tradeoffs (2015, background): “32 However, tests of such personality traits may have low, if any, predictability for intentional fraud behavior, as “fraudsters” may not respond to these questions honestly.”
Revisiting the Retrospective Pretest (2005, background): “Particularly relevant to program evaluation ratings, however, is a class of systematic cognitive biases related to unconscious motivational factors (Gilovich, Griffin, & Kahneman, 2002; King & Bruner, 2000).”
Scale development: ten main limitations and recommendations to improve future research practices (2017, background): “2005), inappropriate item redaction, too few items and participants in the construction and analysis, an imbalance between items that assess positive beliefs and those that assess negative beliefs (Prados 2007), social desirability bias (King and Bruner 2000), among others.”
Eliciting consumers' willingness to pay for organic and welfare-labelled salmon in a non-hypothetical choice experiment (2010, background): “Social desirability bias has been found to occur in virtually all types of self-reportingmeasures and across nearly all social sciences literatures (Fisher, 1993; King and Bruner, 2000; Leggett et al., 2003; Nederhof, 1985).”
A Model for Fair Trade Buying Behaviour: The Role of Perceived Quantity and Quality of Information and of Product-specific Attitudes (2007, background): “Research into the ethical concern of consumers typically shows a substantial gap between attitudes and behaviour (e.g., Greenwald and Banaji, 1995; King and Bruner, 2000; Maison, 2002; Shaw and Clarke, 1999; Ulrich and Sarasin, 1995).”