Eliciting consumers' willingness to pay for organic and welfare-labelled salmon in a non-hypothetical choice experiment

By I. Olesen, Frode Alfnes, M. B. Røra, K. Kolstad. 2010

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The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-Analysis (2014, unknown): “…– 25.2 Yes Pork Food 4.24 Animals No 2007.3 Yes Yes – 27.9 Yes Pork Food 4.24 Animals No 2007.3 Yes Yes – 30.6 Yes Pork Food 4.24 Animals No 2007.3 Yes Yes – 55.8 Oleson et al. (2010) Yes Salmon Food 3.93 Animals Yes 2006.3 Yes Yes – 16.9 Ozanne, Bigsby, and Vlosky (1999) Yes Clear wood for…”
The economics of Integrated Multi‐Trophic Aquaculture: where are we now and where do we need to go? (2020, unknown): “This finding has been confirmed by various studies that have looked at the utility derived from eco-labels for more sustainably produced foods (Wessells et al. 1999; Onyango et al., 2005; Olesen et al. 2010).”
Willingness to Pay for Multiple Seafood Labels in a Niche Market (2014, background): “A choice experiment conducted by Olesen et al. (2010) evaluated Norwegian consumer choices between hypothetical farmed salmon products differing according to organic production, animal welfare assurances, color, and price.”
Consumer liking and willingness to pay for high welfare animal-based products (2010, background): “willingness to pay for improved welfare of salmons and pigs although, in presence of unsuitable products such as too pale salmon from organic farming and boar tainted pork from un-castrated male pigs, sensory characteristics dominated over animal welfare issues thus inducing a negative willingness t”