Emotional Accounting: How Feelings about Money Influence Consumer Choice

By Jonathan Levav, A. P. Mcgraw. 2009

184 citations recorded by the source corpus.

Subfields: General Decision Sciences, Safety Research

View Paper: https://www.semanticscholar.org/paper/7b20fda58b50e74106cc52e04834931e06aebd30

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Citations in the corpus

Pleasure principles: A review of research on hedonic consumption (2013, background): “…& Gneezy, 2010), when receiving the hedonic product is framed as a windfall (O'Curry & Strahilevitz, 2001), especially if the gain is obtained under positive, feel-good circumstances (Levav & McGraw, 2009), and when it is paired at a discounted price with a utilitarian product (Khan & Dhar, 2010).”
Because I (Don't) Deserve It: How Relationship Reminders and Deservingness Influence Consumer Indulgence (2014, background): “…(e.g., Shiv and Fedorikhin 1999), when particular goals are active (e.g., Laran 2010), and when consumers feel certain emotions (e.g., Cavanaugh et al. 2011; Cryder et al. 2008; Keinan and Kivetz 2008; Winterich and Haws 2011) or want to repair their moods (Hirt and McCrea 2000; Lyman 1982).”
Emotions and dissonance in ‘ethical’ consumption choices (2013, unknown): “This type of accounting which emerged from the data was labelled as ‘emotional accounting’ (see also Levav & Mcgraw, 2009) to distinguish it from other types of accounting or compensatory processes such as consumers’ mental accounting (see Beruchashvili, Gentry, & Price, 2006; Nisan, 1990).”
Cross-Domain Effects of Guilt on Desire for Self-Improvement Products (2015, background): “…as wasteful, immoral, and irresponsible (e.g., Dhar and Wertenbroch 2000; Khan and Dhar 2006; Kivetz and Keinan 2006; Kivetz and Simonson 2002; Levav and McGraw 2009), because selecting indulgent options (ex. chips and CDs) can further trigger feelings of guilt (e.g., Giner-Sorolla 2001;…”
Extending the Socioemotional Wealth Perspective: A Look at the Dark Side (2012, background): “As part of their (socio-)emotional accounting (Levav & Mcgraw, 2009), family members will consider how decisions impact the total stock of SEW endowment.”
Application of the Stimuli-Organism-Response (S-O-R) Framework to Online Shopping Behavior (2014, background): “Levav and McGraw (2009) demonstrated that customers could regulate and manage their emotions in different ways.”