Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment

By Thomas Blake, Chris Nosko, S. Tadelis. 2014

363 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/776d0f55fd5e7f9ca56ca9bbeb463d892ba41ac3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Angela Zhou
2. Nathan Kallus
3. Thorsten Wiesel
4. Evert de Haan
5. Koen Pauwels
6. Andrew Bennett
7. Xueming Luo
8. Shuba Srinivasan

In Marketing

1. Thorsten Wiesel
2. Evert de Haan
3. Nathan Kallus
4. Koen Pauwels
5. Xueming Luo
6. Shuba Srinivasan
7. Dominique M. Hanssens
8. Ram Bezawada

In Strategy and Management

1. Thorsten Wiesel
2. Evert de Haan
3. Nathan Kallus
4. Koen Pauwels

Citations in the corpus

• The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework (2016, methodology): “Second, even looking at just two forms of SEA (branded and non-branded), Blake et al. (2015) find different sales effectiveness.”
• The Economics of Privacy (2016, neutral): “Blake et al. (2015) reinforce the latter findings.”
• Confounding-Robust Policy Improvement (2018, background): “Furthermore, unobserved confounders remain a key issue for data-driven decision-making in e-commerce; for example, a randomized trial of the effectiveness of search ads on eBay (Blake et al. 2015) revealed the spurious efficacy of advertising, based on observational studies of user search queries, w”