Internet advertising: Is anybody watching?

By Xavier Drèze, François-Xavier Hussherr. 2003

691 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/771ed2583062a3ad924731efdf9c993759282a06

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Citations in the corpus

Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews (2013, background): “…discourage the practice of interruptive marketing (e.g., banner ads) because too much of this type of advertisement makes users feel the review platform is not acting in the best interest of users and, consequently, may lower user trust in the platform (Dreze and Hussherr 2003, Li and Hitt 2008).”
Missing the Mark (2011, neutral): “Goal-directed search occurs in a variety of advertising environments, particularly in print or Internet advertising (Drèze and Hussherr 2003; Janiszewski 1998; Rodgers and Thorson 2000).”
Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment (2015, background): “PAUL R. HOBAN and RANDOLPH E. BUCKLIN* This study examines the effects of Internet display advertising using cookie-level data from a field experiment at a financial tools provider.”
A Hierarchical Marketing Communications Model of Online and Offline Media Synergies (2009, background): “…political campaign ads, Lariscy and Tinkham (1996) find that (i) increasing media allocation to direct mail enhances the share of vote for non-incumbents and (ii) using multimedia campaign via television, newspaper, outdoor, printed literature, and direct mail outperforms a single-media campaign.”
The Effect of Banner Advertising on Internet Purchasing (2006, background): “…(e-mail: puneet.manchanda@ChicagoGSB.edu), Jean-Pierre Dubé is Associate Professor of Marketing (e-mail: jdube@gsb.uchicago.edu), and Pradeep K. Chintagunta is Robert Law Professor of Marketing (e-mail: pradeep. chintagunta@ChicagoGSB.edu), Graduate School of Business, University of Chicago.”
An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets (2009, positive): “Much of the existing academic (e.g., Gallagher et al. 2001, Dreze & Hussherr 2003) on advertising in online world has focused on measuring changes in brand awareness, brand attitudes, and purchase intentions as a function of exposure.”