How Soy Labeling Influences Preference and Taste

By Brian Wansink, S. Park, S. Sonka, M. Morganosky. 2000

112 citations recorded by the source corpus.

Using a “Phantom Ingredient” taste test, this article demonstrates how the use of soy labels and health claims on a package negatively biased taste perceptions and attitudes toward a food erroneously thought to contain soy. Consumers who ate products which mentioned soy on the package described the taste more grainy, less flavorful, and as having a strong aftertaste compared to those who ate the product but saw no soy label. Yet, while putting “soy” on a package negatively influenced taste-conscious consumers, when combined with a health claim, it improved attitudes among consumers who are health-conscious, natural food lovers, or dieters. Our results and discussion provide better direction for researchers who work with ingredient labeling as well as for marketers who work with soybean products.

Subfields: Food Science, Marketing, Public Health, Environmental and Occupational Health

View Paper: https://www.semanticscholar.org/paper/768ebc48df1387ae510702e6b323c373a52a46d9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Food Science

1. Charles Spence
2. J. Prescott
3. Carmel A. Levitan
4. Aradhna Krishna
5. Maya U. Shankar
6. S. Dara

In Marketing

1. Charles Spence
2. Aradhna Krishna
3. Ryan S. Elder
4. Pierre Chandon
5. Aparna Sundar
6. Theodore J. Noseworthy

In Public Health, Environmental and Occupational Health

1. Charles Spence
2. Aradhna Krishna

Citations in the corpus

• The Influence of Color and Label Information on Flavor Perception (2009, background): “Labeling information has also been shown to modulate flavor perception (Lee et al. 2006; Makens 1965; Olson and Dover 1978; Wansink et al. 2000, 2005; Wardle and Solomons 1994; though see Goerlitz and Delwiche 2004).”
• An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2012, background): “Wells and Petty (1980) show that overt movements can impact cognitive activity depending on associations built up over time between these movements and their signals.”