The Limits of Fungibility: Relational Schemata and the Value of Things

By A. P. Mcgraw, Philip Tetlock, Orie V Kristel. 2003

151 citations recorded by the source corpus.

Subfields: General Decision Sciences, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/73d0f9f7a1504300634ebd63bed5cac3d2a15ebb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In General Decision Sciences

1. Philip Tetlock
2. A. P. Mcgraw
3. Dan Ariely
4. Ale Smidts
5. Nina Mazar
6. Celia Moore
7. Brad N. Greenwood
8. Seth Carnahan

In Marketing

1. Philip Tetlock
2. Robert W. Palmatier
3. Colleen M. Harmeling
4. Mark Houston
5. A. P. Mcgraw
6. Mark J. Arnold
7. Peter Mcgraw
8. Dan Ariely

In Sociology and Political Science

1. Robert W. Palmatier
2. A. P. Mcgraw
3. Philip Tetlock
4. Dan Ariely
5. Colleen M. Harmeling
6. Mark Houston
7. Mark J. Arnold
8. Peter Mcgraw

Citations in the corpus

• Zero as a Special Price: The True Value of Free Products (2007, background): “Costly options invoke market exchange norms, whereas free products invoke norms of social exchange (Fiske 1992, McGraw et al. 2003, McGraw and Tetlock 2005), INFORMS holds cop yright to this ar ticle and distr ib uted this cop y as a cour tesy to the author(s).”
• Sales and sincerity: The role of relational framing in word-of-mouth marketing (2008, result): “Research on how these relationships influence the perception of consumer behavior is limited, but there are parallels with work by Thaler (1985), and McGraw and colleagues (Aggarwal, 2004; McGraw & Tetlock, 2005; McGraw et al., 2003).”
• Transformational Relationship Events (2015, background): “…represent poor performance in a single transaction but “threaten the fundamental organization of social relationships and society” (Fiske and Tetlock 1997, p. 257) and violate “deeply held intuitions about the integrity, even sanctity” of the relationship (McGraw, Tetlock, and Kristel 2003, p. 3).”
• Taboo Trade-Offs, Relational Framing, and the Acceptability of Exchanges (2005, background): “In a study that investigated taboo trade-offs in a consumer context, McGraw, Tetlock, and Kristel (2003) examined the effect of applying an MP schema onto transactions involving objects that people received via the four fundamental relational modes.”
• Thinking the unthinkable: sacred values and taboo cognitions. (2003, background): “20 McGraw, P. et al. (2003) The limits of fungibility: relational schemata”