Getting Marketers to Invest in Firm-Specific Capital
By David A. Griffith, Robert F. Lusch. 2007
134 citations recorded by the source corpus.
Subfields: Accounting, Safety Research, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/70eab5e09b34ee9745e6072da2d314a9df41c77e
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Accounting
- Tobias Schoenherr
- A. Malter
- Flávia Cavazotte
- Nathan S. Hartman
- Pavlos A. Vlachos
- A. Rindfleisch
- Nikolaos Panagopoulos
- Lawrence J. Williams
In Safety Research
In Strategy and Management
- Tobias Schoenherr
- Shankar Ganesan
- Christine Moorman
- A. Malter
- Flávia Cavazotte
- Aristeidis Theotokis
- Nathan S. Hartman
- Pavlos A. Vlachos
Citations in the corpus
- Sales-Force Reactions to Corporate Social Responsibility: Attributions, Outcomes, and the Mediating Role of Organizational Trust (2010, background): “Finally, theoretical and empirical work in both marketing and management have underscored that organizational trust acts as a mediator between managerial activities and employee outcomes (Griffith & Lusch, 2007; Mayer, Davis, &Schoorman, 1995).”
- Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008, background): “As a result, articles based on cross-sectional surveys often conclude by suggesting that longitudinal data would help untangle causal relationships (e.g., Griffith and Lusch 2007; Homburg and Fürst 2005; Ulaga and Eggert 2006; Zhou, Yim, and Tse 2005).”
- Method Variance and Marker Variables: A Review and Comprehensive CFA Marker Technique (2010, methodology): “…in several instances, researchers that included marker variables did not actually follow any of the steps of the correlational marker technique (Griffith & Lusch, 2007; Irving & Coleman, 2003; Irving et al., 2005; Kavanaugh, Benson, & Brown, 2007; Luthans, Zhu, & Avolio, 2006; Zhu et al.,…”
- The Role of Environmental Management in Sustainable Business Development: A Multi-Country Investigation (2012, methodology): “To assess whether the magnitude in beta coefficients across these three groups are also statistically different, we applied appropriate constraints and conducted chi-square difference tests (cf. Griffith and Lusch, 2007).”