A comprehensive model of customer direct and indirect revenge: understanding the effects of perceived greed and customer power

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Why brands should fear fearful consumers: How attachment style predicts retaliation (2012, background): “Conceptually, this is close to ‘marketplace aggression’ (Grégoire et al., 2010).”
When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage (2016, methodology): “93) was assessed with the six-item scale of Wade et al. (2008). We then asked participants whether they would react to the scenario (making them think about a possible action) and to what degree they had the following motives: to cause harm to the brand, to restore equity, and to vent negative emoti”
Moral disengagement of hotel guest negative WOM: moral identity centrality, moral awareness, and anger. (2014, background): “Prior research on this area main focuses on the cognitive processes, such as attribution (Hess et al., 2007), perceived justice (Grégoire & Fisher, 2008), and consumer power (Grégoire et al., 2010).”
The Effects of Harm Directions and Service Recovery Strategies on Customer Forgiveness and Negative Word-of-Mouth Intentions (2015, background): “…of apology and compensation is significantly linked with consumer grudge (Bunker and Ball, 2008), revenge intentions, and retaliatory behavior which includes patronage reduction and NWOM (Bambauer-Sachse and Rabeson, 2015; Grégoire and Fisher, 2006; Grégoire et al., 2010; Grégoire et al., 2009).”