Do role models influence teenagers’ purchase intentions and behavior?

By C. A. Martin, Alan J. Bush. 2000

353 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6ccd0b1a50622dc6f2769b2eaa0d4badd50ebd71

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In Literature and Literary Theory

1. Kara Chan
2. Marcela Moraes
3. Piyush Sharma
4. S. Gountas
5. J. Gountas

In Marketing

1. Yingjiao Xu
2. Kara Chan
3. Marcela Moraes
4. Piyush Sharma
5. S. Gountas
6. J. Gountas

In Sociology and Political Science

1. Yingjiao Xu
2. Kara Chan
3. Marcela Moraes
4. Piyush Sharma
5. S. Gountas
6. J. Gountas

Citations in the corpus

• Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial (2020, neutral): “Various literature in the field of management has used this hypothesis to understand the role of family, peers, famous celebrities, opinion leaders in driving consumer consumption (Clark et al., 2001; Kotze, 2001; Martin & Bush, 2000).”
• Theory of Reasoned Action (2007, background): ““Determining the specific factors that influence young consumers and their purchasing attitudes and patterns has become an important focus of consumer research” (Martin & Bush, 2000, p. 442).”
• The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude (2017, neutral): “It acts as a theoretical framework to provide ideas of socialization agents that can predict consumption behaviours (King and Multon 1996; Martin and Bush 2000).”
• Credit Cards Held by College Students (2005, neutral): “Their communication with their child has an important effect on the child’s consumer attitudes and activities ( Martin & Bush, 2000; Moore & Moschis, 1983; Moschis & Mitchell, 1986; Moschis & Moore, 1984, 1983; Moschis, Prahasto, & Mitchell, 1986).”
• Impact of celebrity endorsement in advertising on brand image among Chinese adolescents (2013, background): “adolescent consumers’ purchase intention can be influenced by favorite entertainers, which is similar to American adolescents (Martin and Bush, 2000).”
• What determines financial literacy in Japan? (2019, background): “Several studies have used social learning theory to investigate financial behavior (Hira, 1997; Martin and Bush, 2000).”
• The Effect of Role Model Influence on Adolescents’ Materialism and Marketplace Knowledge (2001, background): “Although research has shown that direct models such as mothers, fathers, and siblings influence the consumption behaviors, attitudes, and knowledge of adolescents (Moschis and Churchill 1978; Keillor, Parker, and Schaefer 1996; Martin and Bush 2000), marketing examinations of the influence of vicari”
• Celebrity influences on consumer decision making: new insights and research directions (2019, background): “For example, research evidence suggests that sports celebrities can shape consumers’ buying preferences and intentions beyond their specific sporting expertise (Bush et al., 2004; Cai, Chen, & Fang, 2007; Chen, Wang, & Xie, 2011; Martin & Bush, 2000).”