The Effect of Role Model Influence on Adolescents’ Materialism and Marketplace Knowledge

By P. Clark, C. A. Martin, Alan J. Bush. 2001

124 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/22b7fb80daed60cc2b571b14f2db775e2c5ccd4f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Ian Phau

In Marketing

1. Steve Dix
2. Ian Phau
3. Long‐Yi Lin

In Sociology and Political Science

1. Ian Phau
2. Long‐Yi Lin

Citations in the corpus

• ‘‘Bend it like Beckham’’: the influence of sports celebrities on young adult consumers (2010, background): “Role models have been shown to play a significant role in the development of career aspirations, educational objectives and self-view of young adults (Clark et al., 2001).”
• The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude (2017, unknown): “Previous marketing studies have adopted this theory to understand consumer consumption behaviour through various socialisation agents such as celebrities, family, or peers (North and Kotze 2001; Clark et al. 2001; Martin and Bush 2000).”
• Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial (2020, unknown): “Various literature in the field of management has used this hypothesis to understand the role of family, peers, famous celebrities, opinion leaders in driving consumer consumption (Clark et al., 2001; Kotze, 2001; Martin & Bush, 2000).”