The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude
By Xin-Jean Lim, Aifa Rozaini Mohd Radzol, Jun-Hwa (Jacky) Cheah, Mun Wai Wong. 2017
630 citations recorded by the source corpus.
Subfields: Information Systems and Management, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/0b4942142205ec1dc40e4d8f3e3d7f9a57748c09
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Information Systems and Management
- Raquel Sánchez-Fernández
- David Jiménez-Castillo
- Matthew S. Eastin
- Robert LaRose
- Ellen J. Helsper
- Max Sjöblom
- Juho Hamari
In Marketing
In Sociology and Political Science
- Raquel Sánchez-Fernández
- David Jiménez-Castillo
- Jung Ah Lee
- Matthew S. Eastin
- Robert LaRose
- Scott E. Caplan
- Ellen J. Helsper
- Sonia Livingstone
Citations in the corpus
- Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism (2021, background): “Additionally, source characteristics including their credibility, attractiveness, and similarity have proven to be strong determinants of intention to purchase brands recommended by SMIs (Chung and Cho 2017; Kurtin et al. 2018; Lim et al. 2017; Shan et al. 2020).”
- How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value (2021, background): “…show that one or several credibility factors (i.e. expertise, trustworthiness, and attractiveness) do not predict this outcome (Hughes et al., 2019; Lim et al., 2017; Lou & Yuan, 2019; Van Esch et al., 2018) or are not significantly related to engagement (Hughes et al., 2019) or advertising…”