Distinguishing between the Meanings of Music: When Background Music Affects Product Perceptions

By R. Zhu, Joan Meyers-Levy. 2005

153 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/6c5cbe2b246097c5ac8480f7e6c8331374636a77

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Aradhna Krishna
2. Joan Meyers-Levy
3. R. Zhu
4. Lauren I. Labrecque
5. Charles Spence
6. George R. Milne
7. Kem Z. K. Zhang
8. Morad Benyoucef

In Marketing

1. Aradhna Krishna
2. Charles Spence
3. Lauren I. Labrecque
4. George R. Milne
5. R. Zhu
6. Joan Meyers-Levy
7. Luca Cian
8. Florian Käppler

In Social Psychology

1. Charles Spence
2. Aradhna Krishna
3. Andy Woods
4. Lauren I. Labrecque
5. George R. Milne
6. Klemens Knoeferle
7. R. Zhu
8. Joan Meyers-Levy

Citations in the corpus

• Gender differences in the meanings consumers infer from music and other aesthetic stimuli (2010, background): “Zhu and Meyers-Levy (2005) found that which meaning exerts this influence can depend on the magnitude of cognitive resources required to process the ad message.”
• Emotional Persuasion: When the Valence versus the Resource Demands of Emotions Influence Consumers’ Attitudes (2009, unknown): “DOI: 10.1086/605297”
• The power of sensory marketing in advertising (2016, background): “In addition, music itself can carry a meaning — both embodied and referential [40].”
• Exciting red and competent blue: the importance of color in marketing (2012, background): “Research in marketing has supported this framework in terms of understanding how another aesthetic stimulus, music, can communicate meaningful messages and associations ( Zhu and Meyers-Levy 2005 ).”
• An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2012, background): “…based on pictorial versus phonetic scripts (Schmitt, Pan, & Tavassoli, 1994), language associations that a brand name may have (Meyers-Levy, 1989), music in ads (Anand & Sternthal, 1990; MacInnis & Park, 1991; Zhu & Meyers-Levy, 2005) and music in the environment (e.g., Yalch & Spangenberg, 2000).”
• That sounds sweet: using cross-modal correspondences to communicate gustatory attributes (2015, background): “…notion of music as a carrier of semantic meaning has received empirical support from a number of studies measuring behavioural outcomes (Watt & Quinn, 2007; Zhu & Meyers-Levy, 2005) and measures of brain activity (Daltrozzo & Schön, 2009a, 2009b; Koelsch, et al., 2004; Painter & Koelsch, 2011).”