Selectively Emotional: How Smartphone Use Changes User-Generated Content
By Shiri Melumad, J. Inman, Michel Tuan Pham. Journal of Marketing Research, 2019
137 citations recorded by the source corpus.
User-generated content has become ubiquitous and very influential in the marketplace. Increasingly, this content is generated on smartphones rather than personal computers (PCs). This article argues that because of its physically constrained nature, smartphone (vs. PC) use leads consumers to generate briefer content, which encourages them to focus on the overall gist of their experiences. This focus on gist, in turn, tends to manifest as reviews that emphasize the emotional aspects of an experience in lieu of more specific details. Across five studies—two field studies and three controlled experiments—the authors use natural language processing tools and human assessments to analyze the linguistic characteristics of user-generated content. The findings support the thesis that smartphone use results in the creation of content that is less specific and privileges affect—especially positive affect—relative to PC-generated content. The findings also show that differences in emotional content are driven by the tendency to generate briefer content on smartphones rather than user self-selection, differences in topical content, or timing of writing. Implications for research and practice are discussed.
Subfields: Sociology and Political Science, Human-Computer Interaction
View Paper: https://www.semanticscholar.org/paper/f3cc8aa1f7d8fe477e92b48759f7a76094cf39f5
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In Sociology and Political Science
Citations in the corpus
- Natural language processing (NLP) in management research: A literature review (2020, background): “The invention of smartphones enables users to quickly post brief lines of text and express emotion at anytime compared PCs (Melumad, Inman, & Pham, 2019).”
- The Smartphone as a Pacifying Technology (2020, unknown): “In recent years, an emerging body of academic litera-ture—and much popular press—has discussed the relationship that people seem to develop with their smartphone (Alter 2017; Fullwood et al. 2017; Melumad, Inman, and Pham 2019; Wilmer, Sherman, and Chein 2017).”