Consumer Support for Corporate Social Responsibility (CSR): The Role of Religion and Values

By Bala Ramasamy, Matthew C. H. Yeung, Alan K. M. Au. 2010

230 citations recorded by the source corpus.

Ethical behavior among businesses has gained significant prominence in recent years. Survey evidence shows that Asian consumers demand for greater social responsibility among businesses. Thus, a deeper understanding of the factors that contribute to such a demand is useful. This study examines the influence of religiosity and values on corporate social responsibility (CSR) support among consumers in Hong Kong and Singapore. Primary data collected among consumers in these cities point to a significant direct relationship between religiosity and CSR support. In Hong Kong, this attitude is due both to altruistic as well as for egotistical (or face saving) reasons. In Singapore, this is mainly due to the latter. The results imply that different motivations should guide CSR strategies in these two cities.

Subfields: Demography, Health, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/693ea751fffb7ab730b314b7fa5868e935a0355c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Demography

1. Bradley J. Alge
2. Benjamin B. Dunford
3. Christine L. Jackson
4. J. Graafland

In Health

1. J. Graafland
2. T. Lee
3. Fen‐Hauh Jan

In Sociology and Political Science

1. Bradley J. Alge
2. Yuan-Shuh Lii
3. Benjamin B. Dunford
4. Christine L. Jackson
5. J. Graafland
6. Monle Lee
7. Fen‐Hauh Jan
8. T. Lee

Citations in the corpus

• Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm (2012, background): “Often, people do not wish to be perceived negatively by others (Archer et al. 1981); hence, the company’s identification is accepted as a way for consumers to enhance their own egos (Basil and Weber 2006; Ramasamy et al. 2010 ).”
• Corporate Social Responsibility in Developing Countries as an Emerging Field of Study (2018, unknown): “…Individual consumer, commitments and intentions (Arli and Lasmono 2010; Carvalho et al. 2010; Juscius and Sneideriene 2013; Kolkailah et al. 2012; Ramasamy et al. 2010) Individual attitudes towards human rights and/or ethical orientation (Pless and Maak 2009; Puncheva-Michelotti et al. 2010)…”
• Corporate Social Responsibility, Ethical Leadership, and Trust Propensity: A Multi-Experience Model of Perceived Ethical Climate (2015, background): “In fact, CSR research suggests that people with different values and personalities think about CSR differently (Mason and Mudrack 1997; Kim and Kim 2010; Ramasamy et al. 2010).”
• Religiosity, Attitude, and the Demand for Socially Responsible Products (2017, background): “Religiosity is an important source of personal values (Fry et al. 2011; Fry and Slocum 2008; Parboteeah et al. 2009; Ramasamy et al. 2010).”