My Anger Is Your Gain, My Contempt Your Loss: Explaining Consumer Responses to Corporate Wrongdoing

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Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident (2016, background): “In comparison, scholars have shown that when contempt and disgust are elicited during an unethical incident they may affect subsequent anti-corporate behaviour such as boycotts and public protests (Grappi et al., 2013; Romani et al., 2013).”
Consumer responses to corporate social irresponsibility: The role of moral emotions, evaluations, and social cognitions (2019, background): “For instance, Romani et al. (2013a) investigate the mediating role of anger (contempt) between CSI actions and consumer constructive (destructive) punitive actions toward the offending company.”
Expanding customer engagement: the role of negative engagement, dual valences and contexts (2020, methodology): “Therefore, heightened involvement can influence the affective aspect of negative CE, which manifests through emotions such as hate, contempt, dislike and resentment (Romani et al., 2013; Hollebeek and Chen, 2014).”