DYNAMIC COOPERATIVE ADVERTISING IN A CHANNEL

By Steffen Jørgensen, Simon Pierre Sigué, Georges Zaccour. 2000

262 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/61406e43afc6cadd0f0925dfc4a47ff12e8cfc41

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Citations in the corpus

Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies (2008, methodology): “In the dynamic setting, J (cid:2) rgensen et al. (2000) apply a Stackelberg differential game to model the interaction between the manufacturer and the retailer in a decentralized channel with the manufacturer as the Stackelberg leader in an extended Nerlove and Arrow (1962) framework.”
Coordinating Contracts for Decentralized Supply Chains with Retailer Promotional Effort (2004, background): “For example, through “cooperative advertising,” manufacturers share in retailers’ advertising costs (Jørgensen et al. 2000).”
Production, Manufacturing and Logistics Retail promotions with negative brand image effects: Is cooperation possible? (2003, background): “Attempts have later been made to study cooperative promotion in the more satisfactory setting of a differential game: advertising, brand image, promotion, and cooperation are dynamic phenomena and should be studied as such (see Jørgensen et al., 2000, 2001).”
Advertising in Asymmetric Competing Supply Chains (2014, background): “A research stream on co-operative advertising does exist, but most entries have focused on a vertical channel with a single manufacturer and a single retailer (bilateral monopoly; e.g., Berger 1972, He et al. 2009, Huang and Li 2001, Jorgensen et al. 2000, Xie and Neyret 2009).”
Coordinating advertising and pricing in a manufacturer-retailer channel (2009, background): “However, results from empirical studies are mixed and range from negative to positive effects (Jorgensen et al., 2000; Jorgensen and Zaccour, 2003b).”
Cooperative Advertising in a Marketing Channel (2000, background): “and the constant promotional rate p given by ( 5 ).”
Supply chain coordination through cooperative advertising with reference price effect (2013, background): “[8,20,45]), we assume that the changing of the goodwill follows the Nerlove–Arrow framework, i.”