Supply chain coordination through cooperative advertising with reference price effect

By Juan Zhang, Qinglong Gou, Liang Liang, Zhimin Huang. 2013

340 citations recorded by the source corpus.

Subfields: Management Information Systems, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/13b7267454f2397fc16bdf9a78356afe75749bcc

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Information Systems

1. Chih-te Yang
2. Chung-Yuan Dye

In Marketing

1. Chih-te Yang
2. Chung-Yuan Dye

Citations in the corpus

• Optimal dynamic pricing and preservation technology investment for deteriorating products with reference price effects (2016, background): “[33] examined how the reference price affected the cooperative advertising program of a manufacturer and a retailer supply chain.”