Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies

By Xiuli He, Ashutosh Prasad, Suresh P. Sethi. Portland International Conference on Management of Engineering and Technology, 2008

261 citations recorded by the source corpus.

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Optimal Advertising Budget Allocation in Luxury Fashion Markets with Social Influences: A Mean‐Variance Analysis (2018, background): “He et al. (2009) explore the cooperative advertising and pricing strategy in a supply chain.”
ON A NEW PARADIGM OF OPTIMAL REINSURANCE: A STOCHASTIC STACKELBERG DIFFERENTIAL GAME BETWEEN AN INSURER AND A REINSURER (2018, background): “For instance, one may refer to He et al. (2009), Chutani and Sethi (2012) and Øksendal et al. (2013).”
A survey of Stackelberg differential game models in supply and marketing channels (2007, unknown): “The goodwill ( ) G t of the national brand evolves according to the NA dynamics given by equation (25).”
Advertising in Asymmetric Competing Supply Chains (2014, background): “A research stream on co-operative advertising does exist, but most entries have focused on a vertical channel with a single manufacturer and a single retailer (bilateral monopoly; e.g., Berger 1972, He et al. 2009, Huang and Li 2001, Jorgensen et al. 2000, Xie and Neyret 2009).”