Cooperative Advertising in a Marketing Channel

By Steffen Jørgensen, S. Taboubi, Georges Zaccour. 2000

166 citations recorded by the source corpus.

Subfields: Management Information Systems, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/e9e0c771092a87b60d867a9dae7205fb0594e2eb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Information Systems

1. Suresh P. Sethi
2. Xiuli He
3. Ashutosh Prasad

In Management Science and Operations Research

1. Xiuli He
2. Ashutosh Prasad
3. Suresh P. Sethi

In Marketing

1. Xiuli He
2. Suresh P. Sethi
3. Ashutosh Prasad

Citations in the corpus

• Pricing and Advertising of Private and National Brands in a Dynamic Marketing Channel (2008, unknown): “[6–12]).”
• Production, Manufacturing and Logistics Retail promotions with negative brand image effects: Is cooperation possible? (2003, background): “Attempts have later been made to study cooperative promotion in the more satisfactory setting of a differential game: advertising, brand image, promotion, and cooperation are dynamic phenomena and should be studied as such (see Jørgensen et al., 2000, 2001).”
• Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies (2008, background): “…supporting both types of retailer advertising provides more profits to both channel members than any of the cases of partial support, i.e., providing support to only one of the two types (either the retailer’s long-term or short-term advertising), while the partial support is better than no support.”