Qinglong Gou
Marketing · 2013
A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 9 citations into it
- Management Information Systems — 6 citations into it
Whom Qinglong Gou trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Qinglong Gou's perspective
Ordered by how strongly the researchers Qinglong Gou trusts endorse each paper. Same corpus, a different order for every researcher.
- A reference price model of brand choice for frequently purchased products.
- DYNAMIC COOPERATIVE ADVERTISING IN A CHANNEL
- An Investigation of Reference Price Segments
- Price competition, cost and demand disruptions and coordination of a supply chain with one manufacturer and two competing retailers
- The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity
- Dynamic Pricing Strategies with Reference Effects (Operational Research)
- Reference Price Research: Review and Propositions
- Cooperative advertising, game theory and manufacturer-retailer supply chains
- Co-op advertising models in manufacturer-retailer supply chains: A game theory approach (European Journal of Operational Research)
- Energy and emissions efficiency patterns of Chinese regions: A multi-directional efficiency analysis
Their papers
- Supply chain coordination through cooperative advertising with reference price effect (2013) — 340 citations