Production, Manufacturing and Logistics Retail promotions with negative brand image effects: Is cooperation possible?

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Coordinating advertising and pricing in a manufacturer-retailer channel (2009, background): “Dynamic game theoretic models are typically based on a goodwill function associated with the brand image that is influenced through national and local advertising efforts (Nerlove and Arrow, 1962; Chintagunta and Jain, 1992; Jorgensen et al., 2000; Jorgensen et al., 2003).”
Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies (2008, unknown): “J (cid:2) rgensen et al. (2003) study the case where the retailer’s promotions can damage the brand image and examine whether a co-op advertising program can still work in such a context.”
Horizontal cooperation among freight carriers: request allocation and profit sharing (2008, background): “…of vertical collaboration such as cooperation models between manufacturers and retailers (Slikker et al., 2005; Yue et al., 2004; Li et al., 2002; Jørgensen et al., 2003; Huang and Li, 2001), or e ective cooperation mechanisms for inventory decisions (Fu and Piplani, 2004; Baganha and Cohen,…”
Pricing and Advertising of Private and National Brands in a Dynamic Marketing Channel (2008, unknown): “[6–12]).”
Supply chain coordination through cooperative advertising with reference price effect (2013, unknown): “[22] investigated an interesting phenomenon, i.”