Coordinating advertising and pricing in a manufacturer-retailer channel

By Jinxing Xie, Jerry C. Wei. European Journal of Operational Research, 2009

338 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Information Systems, Marketing

View Paper: https://www.semanticscholar.org/paper/3e06a55fc6bc1879933038eacb8ca4e062059464

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Shib Sankar Sana

In Management Information Systems

1. Shib Sankar Sana
2. Sujit Kumar De

In Marketing

1. Shib Sankar Sana
2. Sujit Kumar De

Citations in the corpus

• Pricing and production decisions in a dual-channel supply chain when production costs are disrupted (2013, neutral): “Most studies on dual-channel supply chain management focused on channel structure choice, channel conflict and coordination and joint decisions with other factors, such as retail service, cooperative advertising and lead time (Hua et al., 2010; Xie and Wei, 2009; Yan, 2008).”
• Fuzzy order quantity inventory model with fuzzy shortage quantity and fuzzy promotional index (2013, background): “Xie and Wei (2009) and Xie and Neyret (2009) investigated two-layer supply chainmodel to obtain optimal cooperative advertising strategies and equilibrium pricing of the chain.”