Price and brand name as indicators of quality dimensions for consumer durables
By Merrie Brucks, V. Zeithaml, G. Naylor. 2000
692 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/5cdd070b85e754db3fac139f7bbfa22f2a7fd4fd
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Jordan J. Louviere
- Franziska Völckner
- Joffre Swait
- Ching-Ying Lin
- Gianfranco Walsh
- Tülin Erdem
- Dhruv Grewal
- Vince-Wayne Mitchell
In Organizational Behavior and Human Resource Management
- Franziska Völckner
- Ching-Ying Lin
- Gianfranco Walsh
- Anthony D. Miyazaki
- Vince-Wayne Mitchell
- Bruce Chien-Yuh Lee
- Joffre Swait
- Yu‐Shan Chen
Citations in the corpus
- The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency (2005, background): “Similarly, Brucks et al. (2000) find that when price is paired with a consistent brand cue, it is used significantly more often than when the brand cue is absent.”
- Consumer attitude toward gray market goods (2004, background): “For durable goods, Brucks et al. (2000) found that quality has six dimensions, ease of use, versatility, durability, serviceability, performance and prestige.”
- The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction (2010, background): “In addition, ambiguous product information can cause consumers not to be able to evaluate and utilize product features as well as being negatively correlated with perceived user friendliness which is an important quality dimension for consumers and is associated with customer satisfaction ( Brucks ”
- The Influence of Environmental Friendliness on Green Trust: The Mediation Effects of Green Satisfaction and Green Perceived Quality (2015, background): “Past literature argues that perceived quality is an antecedent of trust [45], and therefore this study proposed the following hypothesis:”