Price and brand name as indicators of quality dimensions for consumer durables

By Merrie Brucks, V. Zeithaml, G. Naylor. 2000

692 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/5cdd070b85e754db3fac139f7bbfa22f2a7fd4fd

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

  1. Jordan J. Louviere
  2. Franziska Völckner
  3. Joffre Swait
  4. Ching-Ying Lin
  5. Gianfranco Walsh
  6. Tülin Erdem
  7. Dhruv Grewal
  8. Vince-Wayne Mitchell

In Organizational Behavior and Human Resource Management

  1. Franziska Völckner
  2. Ching-Ying Lin
  3. Gianfranco Walsh
  4. Anthony D. Miyazaki
  5. Vince-Wayne Mitchell
  6. Bruce Chien-Yuh Lee
  7. Joffre Swait
  8. Yu‐Shan Chen

Citations in the corpus