Consumer attitude toward gray market goods

By Jen-Hung Huang, Bruce Chien-Yuh Lee, Shu-Hsun Ho. 2004

272 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/5c7a4d85c85f9ac25f959a4f5d13d8a7181dcf97

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. C. V. Rossi
2. Celso Augusto de Matos

Citations in the corpus

• The COVID-19 Pandemic and the Antecedants for the Impulse Buying Behavior of US Citizens (2020, methodology): “The findings of Table 2 demonstrated that Cronbach’s alpha and composite reliabilities are more significant than 0.90, which meets the minimum threshold value of 0.60 (Huang et al., 2004).”
• Consumer attitudes toward counterfeits: a review and extension (2007, background): “) and the motivations that make a counterfeit an interesting option for some customers ( Huang et al. , 2004”