The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters

By Shaoming Zou, Eric Fang, Shuming Zhao. 2003

401 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/59c30030d676945d5a38b999bd03a07d309c3c63

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In Strategy and Management

Citations in the corpus

Internet marketing and export market growth in Chile (2016, background): “cult for competitors to imitate (Bengtsson, Boter, & Vanyusyn, 2007; Zou et al., 2003).”
Measuring innovation capability in exporting firms: the INNOVSCALE (2015, methodology): “4 Measures The items used to capture innovation capability were adapted based on the literature as follows: Product development capability was measured using a scale derived from Zou et al. (2003). Respondents rated their level of agreement (1-strongly disagree; 5-strongly agree) with statements reg”
Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages (2011, background): “In our study, pricing, new product development, and marketing communication capabilities represent three major marketing capabilities possessed by firms located in China in serving their export market (Zou et al. 2003).”
Relationship Capabilities, Quality, and Innovation as Determinants of Export Performance (2009, methodology): “Capabilities have been a central theme of international marketing research (Knight and Cavusgil 2004; Yalcinkaya, Calantone, and Griffith 2007; Zou, Fang, and Zhao 2003).”
National Export-Promotion Programs as Drivers of Organizational Resources and Capabilities: Effects on Strategy, Competitive Advantage, and Performance (2011, background): “This positive attitude will enable the firm to charge premium prices and/or increase market share, thereby improving the firm’s export financial performance (Zou, Fang, and Zhao 2003).”
The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance (2008, background): “…of multinational enterprises (Kotabe, Srinivasan, and Aulakh 2002) •Advertising intensity (Anand and Delios 2002) •Pricing and distribution capabilities (Zou, Fang, and Zhao 2003) •Customer service capability (Moore and Fairhurst 2003) •Customer response capability (Jayachandran, Hewett, and…”
Erratum: A “strategy tripod” perspective on export behaviors: Evidence from domestic and foreign firms based in an emerging economy (2010, background): “The two types of resources that are necessary for creating competitive advantages are assets and capabilities (Day, 1994; Zou et al., 2003).”