International Standardization Strategies: The Experiences of Australian and New Zealand Firms Operating in the Greater China Markets

128 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Antecedents of international pricing adaptation and export performance (2008, background): “Previous research suggests that firm size has an influence on pricing strategies (Myers & Cavusgil, 1996; Chung, 2003) and on the export performance of the firm (Lado, Martinez-Ros, & Valenzuela, 2004; White et al.”
Psychic distance, marketing strategy and performance in export ventures of Brazilian firms (2009, methodology): “explanation for this result is that when a firm has successfully used a distribution strategy in one market it is better to continue with the same strategy in other markets as it helps the firm to achieve its goals because that type of distribution arrangement is less expensive and easier to impleme”
Why Don't We Use the Same Export Barrier Measurement Scale? An Empirical Analysis in Small and Medium‐Sized Enterprises (2010, background): “In that respect, most researchers who have studied exporting tend to agree that it is vital to understand the obstacles to exporting and their influence on export activity at both a macroeconomic and a microeconomic level (e.g., Julian and Ahmed 2005; Chung 2003).”
Export market orientation, managerial ties, and performance (2012, methodology): “In this study we have adopted the practice as reported in well cited exporting literature (Cavusgil and Zou, 1994; Chung, 2003) and have measured our export performance and managerial ties at the level of a single export venture (i.”