Affect as information about liking, efficacy, and importance.
By Gerald L. Clore, Justin Storbeck. 2006
161 citations recorded by the source corpus.
View Paper: https://www.semanticscholar.org/paper/bd253a00748047ac5ce82e93ca0c998361caaf68
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
- Harry A. Taute
- E. Sautter
- S. Tanford
- E. Kim
- Lauren A. Rivera
- Minji Kim
- S. McQuitty
- Theodoros Kyriazos
Citations in the corpus
- Content and process priming: A review ☆ (2014, unknown): “The affect-as-information hypothesis proposes that an affective state produces feelings that can influence judgments about unrelated stimuli (Clore & Storbeck, 2006; Schwarz & Clore, 1983, 1988).”
- Hiring as Cultural Matching (2012, background): “Moreover, people use their feelings as measures of quality, assuming that people who make them feel good are good (for a review, see Clore and Storbeck 2006).”
- Emotional Information Management and Responses to Emotional Appeals (2011, background): “Affect as information theory suggests that an emotion, as a felt state, can serve as information that affects how we process persuasive messages (Albarracin and Kumkale 2003; Clore and Storbeck 2006; Schwarz and Clore 1983, 1988).”
- Priming social media and framing cause-related marketing to promote sustainable hotel choice (2020, background): “The findings are consistent with previous research demonstrating the role of affective priming in generating intended emotions, which in turn influence judgments (Clore & Storbeck, 2006; Kim et al., 2012).”