Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It

By Naresh K. Malhotra, T. Schaller, Ashutosh Patil. 2017

276 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/2657847b844dd403e0ab46c6669d56d6975b2cfd