Using descriptive norm appeals effectively to promote green behavior

By Leila Elgaaied‐Gambier, E. Monnot, Fanny Reniou. 2018

125 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/229db9c9b233f09582498e743a023627d004f444

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Zhenping Zhang
2. J. Qi
3. Manyi Chen
4. Jiaqi Liu
5. Hong Wu

Citations in the corpus

• Understanding the Impact of Opinion Leaders’ Characteristics on Online Group Knowledge-Sharing Engagement from In-Group and Out-Group Perspectives: Evidence from a Chinese Online Knowledge-Sharing Community (2019, background): “This degree of trust motivates people to comply and more readily continue with such behaviors through mere imitation [107].”