When Does a Corporate Social Responsibility Initiative Provide a First-Mover Advantage?

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Business and Climate Change: The Climate Response of the World's 30 Largest Corporations (2009, background): “The literature typically points to how initiatives have to be central to the vision or mission of a corporation, how they must provide firm-specific benefits and be visible (Tetrault Sirsly & Lamertz, 2008).”
An empirical examination of the relationship between business strategy and socially responsible supply chain management (2013, background): “…Kramer (2006, 2011), who argue: first, that social responsibility and social initiatives can be a source of competitive and first-mover advantage (Sirsly and Lamertz, 2008); and second, that business strategy and firm positioning influence the propensity of firms to engage in socially…”
Institutional Reforms and Investor Reactions to CSR Announcements: Evidence from an Emerging Economy (2009, unknown): “…conditions that generate benefits for firms adopting CSR initiatives in the presence of regulations, our study contributes to emerging research that recognizes the importance of exploring conditions for predicting first-mover advantage from adopting CSR initiatives (Sirsly and Lamertz, 2008).”