Price fairness perceptions and customer loyalty in a retail context

By W. C. Martin, N. Ponder, Jason E. Lueg. 2009

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Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation (2014, background): “2.4 Moderating Effect of CSR The price fairness literature demonstrates that consumers’ response to price depends on how fair they perceive those prices to be (Bolton, Warlop, and Alba 2003; Campbell 1999a,b; Martin, Ponder, and Lueg 2009).”
Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness (2015, background): “Relatedly, brand loyalty also causes consumer attributions of a price increase to be based on more positive underlying reasons (Martin, Ponder, and Lueg 2009).”
Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers’ Perceived Price Fairness (2016, background): “Bolton, Keh, and Alba (2010); Campbell (2007); Martin, Ponder, and Lueg (2009)Perceived price fairnessa (Studies 2, 3, and 4) How do you evaluate [COMPANY NAME]’s prices?d 1.”