Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods

By Jan-Benedict E M Steenkamp, Katrijn Gielens. 2003

343 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/4227097648b9b72a665cc0c0e41ac4280db395e6

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Citations in the corpus

The “Right” Consumers for Better Concepts: Identifying Consumers High in Emergent Nature to Develop New Product Concepts (2010, methodology): “…constituting our original emergent nature scale, an existing eight-item scale measuring a consumer’s tendency toward dispositional innovativeness (Steenkamp and Gielens 2003), Rook and Fisher’s (1995) nine-item scale of impulse buying, and eight items constituting our original lead user status…”
The proximity effect: The role of inter-item distance on reverse-item bias (2009, methodology): “Furthermore, we dispersed the items of two balanced multi-item scales throughout the questionnaire: dispositional innovativeness, consisting of 3 nonreversed and 5 reversed items, and market mavenism, consisting of 2 nonreversed and 2 reversed items (Steenkamp & Gielens, 2003).”
Competitive Reactions to Advertising and Promotion Attacks (2005, background): “Impulse categories are typically bought on a whim when the urge strikes the consumer (Steenkamp and Gielens 2003 ).”
Susceptibility to and impact of interpersonal influence in an investment context (2009, background): “Recent studies on consumer innovativeness (Clark and Goldsmith 2006; Steenkamp and Gielens 2003), for example, show that consumers who are susceptible to the influence of others are less inclined to purchase innovative products, such as new financial services, early.”
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe (2007, background): “Similarly, Steenkamp and Gielens (2003) find that new products that were heavily advertised achieved a trial rate that was 72% higher than the trial rate of new products that did not receive much advertising support.”
Impulse purchases of new products: an empirical analysis (2009, background): “Substantial research on innovations has appeared in the consumer behavior, marketing and management literatures over the last 30 years (Rogers, 1976; Olshavsky and Spreng, 1996; Moreau et al., 2001; Mukherjee and Hoyer, 2001; Steenkamp and Gielens, 2003).”
A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products (2010, methodology): “Innovative consumers seek to fulfill their need for change through new consumption experiences (Steenkamp and Gielens 2003).”
Self Efficacy, Self Personality and Self Confidence on Entrepreneurial Intention: Study on Young Enterprises (2019, background): “The understanding of internal aspect of individual provides information to evaluate a decision and give an integrative view about behavior that cannot be controlled by other people (Steenkamp & Gielens, 2003).”
Perspectives and Dimensions of Consumer Innovativeness: A Literature Review and Future Agenda (2014, result): “Some of these studies (Mudd 1990; Steenkamp and Baumgartner 1992; Steenkamp and Burgess 2002; Im et al. 2003; Steenkamp and Gielens 2003; Cotte and Wood 2004) denoted a positive significant relation, while other studies (Venkatraman 1991; Bäckström, PirttiläBeckman, and Tuorila 2004;…”