The “Right” Consumers for Better Concepts: Identifying Consumers High in Emergent Nature to Develop New Product Concepts

By Donna L. Hoffman, Praveen K. Kopalle, Thomas P. Novak. 2010

167 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2d4bf68d12efa8ba7331272c68004718582b645c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Thomas Leclercq
2. Ingrid Poncin
3. Wafa Hammedi

In Sociology and Political Science

1. Thomas Leclercq
2. Ingrid Poncin
3. Wafa Hammedi

Citations in the corpus

• Ten years of value cocreation: An integrative review (2016, background): “First, emergent users apply their intuition and judgment to develop products or services that mainstream consumers will find appealing and useful (Hoffman et al., 2010).”