Impacts of meat product recalls on consumer demand in the USA

By T. Marsh, Ted C. Schroeder, James Mintert. 2004

215 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Plant Science

View Paper: https://www.semanticscholar.org/paper/31aa20a251e33302da666848af790b94d9b5920c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Kristiaan Helsen
2. Marnik G. Dekimpe
3. Harald J. van Heerde
4. Koen Pauwels
5. H. V. van Heerde
6. Jan-Benedict E M Steenkamp
7. Shuba Srinivasan
8. Scott A. Neslin

In Marketing

1. Harald J. van Heerde
2. Marnik G. Dekimpe
3. Kristiaan Helsen
4. Koen Pauwels
5. Shuba Srinivasan
6. H. V. van Heerde
7. Scott A. Neslin
8. Dominique M. Hanssens

Citations in the corpus

• The Impact of a Product-Harm Crisis on Marketing Effectiveness (2007, background): “…focuses on gauging the effects of actual product-harm crises on a variety of performance measures including security prices (e.g., Chu et al. 2005, Govindaraj et al. 2004, Davidson and Worrell 1992, Marcus et al. 1987) and category consumption (e.g., Burton and Young 1996, Marsh et al. 2004).”