The Construction of Preference: Mere Exposure: A Gateway to the Subliminal

By R. Zajonc. 2006

1,437 citations recorded by the source corpus.

Subfields: Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2d96071eec38235a6d72dd47f29f42cf125a94c2

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In Sociology and Political Science

Citations in the corpus

From everyday emotions to aesthetic emotions: towards a unified theory of musical emotions. (2013, background): “For instance, familiarity and the so-called ‘mere exposure effect’ can be accounted for by the Evaluative Conditioning mechanism discussed earlier (Zajonc, 2001), and do not really address music ‘as art’.”
The Influence of Affect on Attitude (2005, background): “We next turned to studies of mere exposure (Zajonc, 1968; 2001), the observation that increased exposure to novel stimuli increases liking.”
Psychology of Human Kin Recognition: Heuristic Cues, Erroneous Inferences, and Their Implications (2008, background): “This is not to suggest that the mere exposure effect is due solely to the operation of a kin-recognition process (surely other processes play a role as well; Zajonc, 2001), but it is intriguing to consider the possibility that a kin-recognition heuristic does contribute.”
Celebrities and Shoes on the Female Brain: The Neural Correlates of Product Evaluation in the Context of Fame (2009, background): “Earlier exposure to a stimulus has been shown to be sufficient to increase the positive affect experienced toward that stimulus at a later moment (Harmon-Jones and Allen, 2001; Zajonc, 2001).”
UvA-DARE (Digital Academic Repository) Privacy concerns in chatbot interactions (neutral): “Users are more familiar with websites than with chatbots, which might have given them a sense of comfort already [41].”
The social side of gaming: How playing online computer games creates online and offline social support (2012, background): “The effect of merely being exposed to somebody has been shown to produce a preference for that person (Zajonc, 2001).”
Fake News Detection on Social Media: A Data Mining Perspective (2017, background): “Studies have shown that increased exposure to an idea is enough to generate a positive opinion of it [100; 101], and in echo chambers, users continue to share and consume the same information.”
The Motivational Foundation of Learning Languages Other Than Global English: Theoretical Issues and Research Directions (2017, neutral): “Subsequent research has shown that this is a robust and reliable phenomenon that cannot be explained away simply by recognition memory or perceptual fluency (Zajonc, 2001), and it was also demonstrated that, whether this stimulus is presented supraliminally (i.”
The Repeated Evaluation Technique (RET). A method to capture dynamic effects of innovativeness and attractiveness (2005, background): “There is strong evidence that attractiveness can increase through mere repetition (Zajonc, 2001).”
For fun and profit: Hedonic value from image interactivity and responses toward an online store (2005, background): “Exposure to a stimulus was controlled because level of exposure can affect evaluation, with an increase in exposure leading to more positive responses toward the stimulus (Zajonc, 2001).”
Just Feelings? The Role of Affect in the Formation of Organizational Fairness Judgments (2011, background): “caused by fading emotions, moods also can result from affective associations with a particular context (Zajonc, 2001).”